About Us

About us

Magic Cleen

Our Vision

To transform home cleaning by delivering innovative solutions that simplify daily routines, exceed customer expectations, and set new benchmarks for quality and satisfaction.

Our Mission

To provide high-quality, cutting-edge cleaning products that empower households and institutions alike to achieve effortless cleanliness with care and confidence.

At Magic Cleen, we don’t just clean kitchens—we transform the everyday cleaning experience into something exceptional. Rooted in Pune, India, our pioneering brand has built a legacy of trust and innovation in the kitchen cleaning segment, delivering products that bring superior performance and eco-friendly care to every home and institution.

We believe a clean kitchen is the heart of a healthy home. That’s why our products are thoughtfully designed to tackle the toughest cleaning challenges while being gentle on the environment. Whether catering to Indian households or serving international markets, Magic Cleen stands for unmatched quality, innovation, and responsibility. Our commitment to excellence is backed by our state-of-the-art manufacturing facility, proudly ISO 9001:2015 and TUV certified—ensuring every product meets rigorous standards of safety and performance. We don’t just promise quality; we guarantee it.

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01.

Our History

From our beginnings in the vibrant city of Pune, Magic Cleen has steadily grown from a trusted local name into a nationally respected brand. Our continuous drive for innovation and commitment to sustainability has enabled us to stay ahead in an evolving market, making us a preferred partner for retailers and wholesalers across India and beyond.

02.

Leadership Team

At Magic Cleen, we have a passionate leadership team with decades of combined experience in manufacturing, sustainability, and brand development. Their vision and commitment to quality fuel our growth and innovation, ensuring we consistently exceed partner and consumer expectations.

03.

Certifications

We take pride in our ISO 9001:2015 certification, granted by TÜV Austria, which underscores our commitment to robust quality management systems and operational excellence. This international standard highlights our consistent manufacturing practices and our dedication to delivering the highest quality products.

The Mind Behind the Mission

Ritesh Mehta

Managing Director, Convertex India Pvt. Ltd.

A visionary entrepreneur and strategic leader, Mr. Ritesh Mehta has been instrumental in shaping the success of Magic Cleen and its parent company, Convertex India Pvt. Ltd. With a sharp eye for opportunity and a deep understanding of the FMCG landscape, he has driven the brand’s evolution into a trusted name in household cleaning.

Mr. Mehta’s leadership style blends innovation with a strong commitment to quality, empowering teams to push boundaries and achieve consistent growth. His hands-on involvement and passion for delivering value have positioned Magic Cleen at the forefront of the industry, paving the way for continued excellence and expansion.