About Us
Cleaning Every Home, Powering Every Brand – Since Day One
At Magic Cleen, we’re more than just a cleaning products company — we’re a trusted partner for brands, distributors, and retailers across India seeking consistent quality and innovation in household cleaning solutions.
With years of experience and an unwavering commitment to excellence, Magic Cleen has grown into one of India’s leading manufacturers of kitchen and home cleaning tools. Our product range includes stainless steel scrubbers, sponge wipes, microfiber cloths, green pads, scrub pads, and mops — all designed to deliver superior performance, durability, and value.
To Be India’s Most Trusted Cleaning Brand for Every Household
Our Mission
To deliver high-quality, innovative home and institutional cleaning products that elevate everyday cleaning experiences. At Magic Cleen, we are committed to ensuring customer satisfaction through effective, reliable, and user-friendly cleaning solutions tailored for Indian households and professional spaces.
Our Vision
To become a leading brand in the home cleaning segment by redefining how people clean and care for their homes. We aim to achieve this through eco-friendly, sustainable, and cutting-edge cleaning solutions that make cleaning smarter, safer, and more efficient.
The Mind Behind the Mission
Ritesh Mehta
Managing Director, Convertex India Pvt. Ltd.
A visionary entrepreneur and strategic leader, Mr. Ritesh Mehta has been instrumental in shaping the success of Magic Cleen and its parent company, Convertex India Pvt. Ltd. With a sharp eye for opportunity and a deep understanding of the FMCG landscape, he has driven the brand’s evolution into a trusted name in household cleaning.
Mr. Mehta’s leadership style blends innovation with a strong commitment to quality, empowering teams to push boundaries and achieve consistent growth. His hands-on involvement and passion for delivering value have positioned Magic Cleen at the forefront of the industry, paving the way for continued excellence and expansion.
Company Profile
Magic Cleen is a pioneering brand in kitchen cleaning segment. With a legacy rooted in Pune, India. Magic Cleen has established itself as a trusted provider of kitchen cleaning performance while being eco-friendly in nature.
Magic Cleen stands for excellence in the realm of kitchen cleaning products. Magic Cleen understands the importance of a clean kitchen in maintaining a healthy home and our products are designed to deliver superior products
that cater to Indian and International market place.
We are committed to excellence and safety & our manufacturing facility has an ISO 9001:2015 certification that underscores our dedication to quality.
Our Vision & Mission
To provide high quality & innovative products & solutions that enhance & elevate the cleaning experience for households & institutions thereby ensuring customer satisfaction.
To be a leading brand in the home cleaning segment by transforming the way people clean & care for their homes via innovative & eco-friendly solutions.